Skip to content
Home » Article » Graphic Design Types you need to know before pioneering

Graphic Design Types you need to know before pioneering

Graphic design is one of the careers that you don’t need any degree to start. Moreover, Once you’ve got into the spotlight, The sky is the limit. However, From dressing to business marketing, graphic design plays a major role in designing. But as a human, we can’t master everything, Right? So, Here are the 8 graphic design types that you should know.

Moreover, there is a high demand for these types of designers in every industry. So, I hope you’ll get a light at the end of this article. Let’s get started.

What is graphic design?

Graphic design is a profession or career. Moreover, It is a way to convey the message to the audience through designs. It is a form of visual communication that provides information, shares ideas, and persuades the audience to consider new perspectives.

Graphic design plays a major role in marketing and advertising business. Moreover, It mediates audience and decision-making.

The design shows the quality of the business to the audience.

Moreover, It has the ability to convey business messages to the audience, product/service promotion, and many more the audience which makes graphic design the most valuable field.

Graphic designers can use their skills to create awesome marketing and advertising designs to make an effective marketing campaign.

However, Graphic design plays a major role in business marketing, there are many advantages of using graphic design for business:

  • It helps to build a brand identity which is more important for every business.
  • Graphic design helps to create trust in the business to the audience, It shows quality.
  • Attract’s the audience attention.
  • It helps to convert traffic to sales.
  • To run an effective marketing campaign.
  • To stand out from the crowded marketplace of competitors.

Evolution of graphic design (Then vs now)

You don’t believe it, Graphic design is been here for over 1000+ years. So, the field’s origins can be traced back to cave paintings that predate Egyptian pictographs! In more recent times, the newspaper industry coined the term “graphic design” in the 1920s to describe basic design elements such as typography, logo creation, and color theory.

graphic design types

Even though these foundation elements of designs remain unchanged, this field has evolved in plenty of so many ways in the past 100 years.

In the modern age, Graphic designers is being dating their design skills with technology ever since the invention of graphic design software like Adobe Photoshop, Illustrator, Premiere Pro, and many more. This means that today’s designers have everything in their hands.

Creatives who keep up with changes in design software are in a great position to advance their careers, regardless of the type of graphic design they pursue.

8 types of graphic design that you should know

There are over 8 types of graphic design. Moreover, there is high demand for each type of designer in the marketplace. Let’s see what are all the types.

1/ Brand identity design

A brand is a bridge between a business or organization and its audience. Moreover, A brand identity design is important when it comes to any business even restaurants located on a street corner. When it comes to business success, brand recognition among the audience is important.

Did you know? that 82 % of businesses fail because there don’t spend time on building a brand identity.

So, 80% of small businesses focus on building a strong brand identity of the business. There are seeking designers who can design a brand identity for their business.

The visual identity design is exactly what the brand communicates its personality, tone, and essence, as well as memories, emotions, and experiences to the audience.

For instance, let’s take Apple tech as an example. The most recognized brand that everyone knows.

A simple logo design that is more attractive and easily recognizable, a Unique website design builds a strong identity of Apple to the audience.

To start designing your elements, You need to start with the groundwork in order to build a strong basement. These are the groundwork you want to determine before you create your design assets includes:

  • Typography: The font (or type) you choose for your branding materials.
  • Color Pallete: Use branding colors and logo colors strategically.
  • Form/shape: Effective elements can be used to reinforce the desired reaction from your customers

These are the base things you should do before designing a brand identity.

Visual identity design example

So, Let’s see what are all the things you should do to design a brand identity for your business:

  • Logo design
  • Website design
  • Product packaging design
  • Business card design
  • Email design

And every design reflects your brand. Moreover, Brand identity design is the most common type of design. Visual identity designers should possess general knowledge of all types of graphic design in order to create design elements that are suitable across all visual media.

There also in need of great communication, conceptual and creative skills, and a passion for researching industries, organizations, trends, and competitors.

2/ Marketing & advertising design

When a person sees a product, there may have confusion about buying the product, there may have a double mind. But graphic design is the thing that actually conveniences the audience’s mindset and forces them to buy. That’s the power of design.

A great marketing process engages people based on their wants, needs, awareness, and satisfaction their have on the product, service, or brand. Since people are more engageable in designs, graphic design helps businesses with marketing, advertising, and communication more effectively to the audience.

Moreover, Designers who specialize in specific types of media (vehicle wraps or magazine ads, for example) or create a broad assortment of collateral for print, digital, and beyond.

However, The world is digitalized, So, the need for newspaper ads, print designs, and so on may end I guess.

Graphic design types

But not for digital designers. So, here are the samples of marketing and advertising graphic designs:

  • Flyers & Brochures.
  • Posters, Banners, and billboards.
  • Infographics.
  • Social media post designs.
  • Email marketing designs.
  • Banners ads.
  • Web banners
  • Presentations
  • Whiteboard animations
  • Videos for social media.

And every designs for marketing and advertising. These types of graphic design play well in online business and digital marketing. Marketing designers need excellent communication, problem-solving and time-management skills. There is a great scope for this type of designer from small businesses.

Entry-level positions in this field are excellent opportunities for new designers to learn processes and gain valuable skills and experience.

3/ UX/UI design

UX/UI design which means user experience and user interface design. Moreover, I’m not a pro at this but I’ve got a little knowledge about this.

So, I’ve made a deep research on this and you don’t believe what I’m going to say. There is a huge scope for this kind of designer. Moreover, Big companies hire UX/UI designers like Apple, Google, and so many big companies.

UX Design

UX design deals with how users interact with the system. Logical navigation and how smooth and intuitive the experience is all fall under UX design.

In other words, This type of designer helps users to have a positive experience. It may be a website or an application and so on.

Graphic design types

To get a feel-good experience for the users, here are the main steps to follow:

  • Interaction designs: This helps users to complete a task without sweat. Components like page transition, Animations, buttons, and so on.
  • User research: This helps involvement for users to conduct extensive research, and collect feedback and ideas from new or existing customers.
  • Information Architecture involves the organization of information and content needed by users to complete their tasks.

Here is the most recommended UX/UI design software. Check it out!

UI Design

A UI design (User interface) that deals with application layout designs. which includes buttons, screen layouts, animations, transitions, micro-interactions, and so on. In short, UI is all about how things look.

UI design format includes:

  • Graphical user interface: This design involves how the user interacts with the visuals and digital panels. For instance, the Instagram interface.
  • Voice-controlled interface: This helps with the interaction between users and the voice system. For instance, Siri and google assistant.
  • Gesture-based interface: This is used in virtual reality (VR) and other gesture-based design scenarios, which deal with the engagement of users within 3D spaces.

In addition to graphics apps, they need knowledge of programming languages like HTML, CSS, and JavaScript. The most recommended UX/UI design software to kickstart your journey. Check it out!

4/ Publication design

The Publication design is a long piece of form that communicates with the audience through public distribution. For instance, Newspaper.

There has a traditional print medium. Moreover, it’s a classic and traditional type of design – Books, newspapers, magazines, and so on. Graphic designers that specialize in publications work with editors and publishers to create layouts with selected typos, photographs, graphics, and illustrations.

Graphic design types

Publication designers may work as freelancers, as creative agency members, or in-house as part of a publishing company.

So, Here are the example of publication designs:

  • Newspaper design
  • Books design
  • Newsletter design
  • Magazine design
  • Directories
  • Catalogs

Publication designers must have the best communication skills, layout design knowledge, and organizational skills. So, They must understand color management, printing, and digital publishing in addition to graphic design.

5/ Product packaging design

If you sell a physical product, product packaging is critical to attracting the right customers.

Don’t underestimate the value of good design in improving the experience – and driving both loyalties and repeat customers – whether you’re thinking about a bottle of cold-brew beverage or the mail you’ll send to your customers who purchased clothes from your eCommerce business. Packaging is a fantastic way for your design to shine.

Graphic design types

Moreover, If a customer buys your product and loves your packaging design, It’ll gain the trust of the audience of your business. The audience is most attracted to visuals, so, the packaging design alone can attract the audience’s attention.

However, Customers are drawn to products that look good above all else. A well-designed and interesting product are more likely to attract potential customers than a poorly designed and bald product.

This is why packaging design is so important. We can’t just pack our product in some random box and give it to customers. After all, it is the most important aspect of marketing a product and ensuring its sale. It is also crucial in associating a brand with a specific thing, such as a color or a font.

That is to say, customers who are drawn to a package are more likely to remember it later on before returning to the product.

6/ Motion graphic design

People love visuals more than words. Motion graphic designs are one step forward. Motion designs are graphics that are in motion. This includes animation, typography, images, videos, and any other motion effects which are used in tv shows, films, and even in advertising.

Moreover, As technology develops, This Medium’s popularity has skyrocketed in recent years and video content becomes the King.

Motion graphic designers are somewhat special. Moreover, If you see Tv shows and films, technological advances have reduced production time and costs, making the art form more accessible and affordable. 

Nowadays, Motion graphics are one of the newest ways of designing that can be found across all digital platforms. I’ve seen many businesses running motion designs like GIFs and short promotion videos as paid advertisements which are more effective and easily engageable.

Here are some examples of motion graphic design:

  • GIF’s
  • Animated logos
  • Presentations
  • Promotional videos
  • Banners
  • Advertisements
  • Website
  • Title sequences

Motion graphics designers start by creating storyboards, then use animation, video, and traditional art to bring their ideas to life. Depending on the industry, a solid understanding of marketing, coding, and 3D modeling can be valuable assets.

7/ Environmental graphic design

For instance, If you go to a Museum, What you’ll see? Wall art, Navigation, information, and so on. This is the perfect example of environmental graphic design. It’ll visually connect people to places to increase their overall experience by making places unforgettable, more likable, and so on.

Here are some examples of environmental graphic design:

  • Navigation design
  • Exhibition
  • Signage
  • Interactive experiences
  • Public installation
  • Office branding
  • Store interiors

Navigation design is a special type of environmental graphic design which helps people to where they are and where they need to go so they can go without any assistance. Traditionally, environmental graphic design has produced static print pieces, but digital interactive displays continue to rise in popularity as a means of creating a more engaging experience.

8/ Art & illustration design

Arts and illustrations, My favorite. Graphic art and illustration are often seen as being the same as graphic design, however, they’re each very different.

Moreover, art is so hard to create because it relies on a completely different skill set than traditional graphic design.

However, You’re a professional graphic designer, If you switch your career to an art platform, Even if you’re a beginner too. And you’ve to learn the basics. But making digital art is so much fun if you get to the top.

Graphic design types

Designers create compositions to communicate and solve problems, and graphic artists and illustrators create original artwork.

Despite the fact that graphic art and illustration are not technically types of graphic design, so much is created for commercial use within the context of graphic design that you can’t talk about one without mentioning the others.

Here are examples of art & illustrations:

  • Concept art
  • T-shirt designs
  • Video games
  • Movie posters
  • Comic books
  • Album art
  • Fashion illustration
  • Infographics
  • Digital portrait

Graphic artists use any combination of media and techniques to create their work. Moreover, Nowadays, Illustrations are used in marketing designs which are more engageable than traditional marketing designs.

Let’s wrap it up!

In Conclusion: There are 8 types of graphic design. So, tell me, Which path you’re going to take, or have already taken it? Graphic designers are high in demand these days as small business growth has been increasing day by day.

So, there is a high demand for designers.

When you’re looking for the right person to take on a design job, knowing the different types of graphic design will help you with what you’re a specialist in.

However, Graphic design is an evergreen and growing field, and the demand for specialized and skilled designers is on the rise.

So, Get to know which type of graphic design you are mastered. I hope you get to know what are all the types of graphic design. Follow for more.

Spread the love

Leave a Reply

Your email address will not be published. Required fields are marked *

Get Free Design Resources!

Subscribe to our weekly newsletter below and never miss the latest product offers, discounts, and free design resources.