Have you ever tried social media marketing for your business and struggled to get reach! Try this one. The best way to stand out from the crowd of competitors is by using graphic design for social media marketing. Moreover, using this method in the right way is effective. Here it is, How to use visual design for marketing your business on social media.
Moreover, People love visuals more than words. If you implement informative graphics for social media posts will make people engage and you’ll get sales lead. Graphic design is important for any kind of marketing.
So, In this article you’ll learn about:
- what is social media graphic design?
- Why graphic design is important for marketing?
- Social media design tips to boost your social media business presence
This article will help you with your social media marketing campaign, moreover, It’ll increase your social media audience, and increase traffic, and conversion. Let’s begin.
What is social media graphic design?
It is used for social media marketing that’ll engage with the audience more effectively. Social media design can be anything like your profile pic, your logo for profile picture, Twitter background image, Facebook group background image, social media content post, and so on.
How Can Social Media Design Help Your Brand?
However, most small businesses on social media didn’t use visual design. They simply post content without any graphics. As I already said, People love visuals. It’ll create a direct connection with the audience. Consumers respond better to a visually appealing attention-grabbing graphic image in the first impression.
When you use visuals consistently across your various social media platforms, you’ll build brand recognition.
Furthermore, because many people are visual learners, they are more likely to remember your brand when they see it rather than hear or read about it. Your graphic design and company logo have a significant impact on how people perceive your product or service.
Using appealing graphics helps to strengthen your brand and build consumer trust. A well-designed graphic can also entice the user to share your posts on his or her own social media pages, thereby increasing the post’s reach.
For instance, This is an example of a non-designed social media post and a designed social media post:
From a consumer point of view, You decide which one attracts you the most.
Why graphic design is important for marketing?
Graphic design is important and necessary for any kind of marketing. The first impression of the brand is the best way to show how the quality of your brand to the audience. With the help of graphic design, You can able to create these things:
- Creates the first impression
- Build brand identity
- Effective communication
- Increase traffic and sales
Graphic design plays an important role in marketing your business or promoting products/services. To understand the power of design, consider brands that have mastered their graphic design, such as Apple, Tesla, and Coca-Cola. Moreover, These big boys never use complicated or in-depth designs.
Once a legend says that “simple graphics create a powerful impact on a consumer’s mind”. These are the importance of graphic design for online marketing:
Creates the first impression for the audience
First impressions create the best impression for the audience. Impressive graphic design is an initial demonstration for your business and helps initiate a powerful first impression in the minds of your prospects and to return customers
Moreover, Your company logo is the first and the best impression that will create a strong impact on your audience.
In social media marketing, You should set your company logo in your profile picture, It is mandatory.
This will create your brand remembrance for the audience. What should your company logo be? It should be simple and elegant. For instance, Apple company, Their logo is the best, simple, and fancy. Don’t think Not all of us are Apple, But we can learn from them right!
Build a brand identity
A well-planned graphic design strategy is essential for a company’s image to be established and visually consistent throughout its marketing efforts. Using the art of graphic design will help a company’s brand identity and brand recognition.
To create a strong brand identity, Graphic design plays a frontman. Using graphic design is fine, But how to use graphic design for your business in the right way? Firstly, you should create a style for your brand.
For instance, My graphic design inspiration is raj illustrator from Instagram, you can check him out! If someone reposts his work or recreates it, I will easily recognize that it is his work. That’s his brand identity and I will never forget his brand.
So, Using graphic design in the right way will create an effective brand identity.
Whether you are an entrepreneur or a millionaire, You have a story of your brand or any information you need to share with this world. How do you do this?
Graphic design not only helps to create a first impression or build a brand identity, but Graphic design also helps in an effective way to communicate your story to the audience.
Moreover, to communicate your story or any information to the audience, Use images, charts, illustrations, infographics, and many more. Again, we advise you to be creative and daring with your graphic design.
Don’t be afraid to deviate from what your competitors are doing; rather, embrace the distinction in your design.
It will set you apart in a crowded marketplace.
Increase traffic and sales
A good graphic design will help you to create a wide range of brand visibility which will lead to more sales and traffic. However, Your creativity in how you implement attractive visuals for marketing will enhance Integrity and push traffic to your brand. More traffic means more opportunities for your business.
Graphic design for social media marketing: Tips to boost traffic for your business.
“The graphic design puts your brand in the spotlight when it comes to social media”. It’s all about how you leverage graphics for your social media presence to make sure to stand out from the crowded marketplace of competitors.
First Impression: Set your business logo in your profile picture
Using your company logo as your social media profile picture is the first and mandatory thing you must do. Don’t be worried to get creative with your logo design, as long as your audience can still recognize the brand.
Your logo must be simple and attractive in order to make users easily recognize your brand.
Optimize your social media post for different platforms
To maintain social media presence for separate social media platforms like Facebook, Twitter, Instagram, Tumblr, and so on, Create posts with the exact dimensions required in the social media platform. To make this easy, Check out Snappa! A Free online graphic design tool. If you check the Snappa dashboard after you sign up:
Snappa has a selection of social media templates formatted in size for each social media platform. And for your own unique designs, it’s easy to create an original template using custom dimensions.
Moreover, If you want to create designs from scratch it’s fine, For the person who wants to save time, Snappa is the best option to go for! They are more premium pre-made templates available on Snappa for free.
Use a consistent style of images
Select graphics and images that should reflect your brand or create a design style for yourself and be consistent with it. Don’t be afraid to spy on your competitors that what they’re doing to get reach and how they content performing. Also research:
- What do viewers love most?
- Products and services you’re trying to sell?
- What’s on-trend now?
These questions are a good starting point for discovering your brand’s personality and characteristics, as well as finding images that fit. When retweeting or sharing, choose images that are also consistent with your brand to avoid inconsistency.
For Instance, Nike, consistently post models, quotes, and sportsman/women post. If you see this, They rarely post their product. These images are consistent with the company’s mission statement: “Creating components for people’s confidence healthy, and fitness” Through they post images and moreover all they post models use Nike shoes, That’s important.
Create a variety of valuable content to engage with the audience
Creating valuable content through graphics will help to engage with the audience effectively. Value for the viewers or audience is the most important part of marketing. It’ll convert audiences into customers. Don’t limit your posts to just one or two templates, and make sure that everything you post is relevant and adds value to your site and users.
More valuable content has a wider reach across social media platforms, potentially driving more traffic to your website.
Try using these designs to create:
- Inspirational quotes that reflect your business.
- Event post
- Flyer designs for occasions
- Company insights
- Infographics are the Most informative design to create and publish.
And you should not post as usually just screenshot and post. Inset some graphics so that people will love reading your post. If you go to snappa, You’ll see these graphics here. Use this for infographics and social media posts. People will love it Moreover, I love the graphics :).
Create more infographics to show your product review. Infographics are more informative and useful for readers. It provides lots of relevant and interesting information in an easy-to-understand graphic.
Design images share-worthy
Your designs should be worth sharing and valuable for the audience. For sure, People will share only good content so make sure to add graphics, Simple graphics are effective. Don’t use complicated designs, Simple always wins.
Analyze analytics and social media pages to see which graphics receive the most attention and interaction. Additionally, include a call to action to encourage users to share images.
Just remember, The more valuable your design on social media, the more it’ll engage people to share. Your social media post must be useful and valuable to the audience.
Use the graphic design tools to create awesome social media posts within minutes.
To create social media posts, You need a graphic design tool. Here is Snappa, One of the best graphic design tools that I use to create social media posts, blog featured images, and many more.
Snappa – Create online designs in a snap.
Snappa is an easy-to-use graphic design tool specially made for non-designers. Moreover, Even professional designers use snappa to reduce work time. If you want to create designs from scratch, It’ll take time for around 10 minutes for a single design.
Using snappa, You can create at least 5-8 designs with the help of high-quality pre-made ready-use templates. The ideal image size is always just a click away. Clickable presets for image dimensions for social media, display ads, blogs, emails, and infographics are available. Moreover, Snappa is featured in Hubspot, Shopify, Buffer, Semrush, and so on.
In Conclusion: Graphic design is the best and most important way to increase your business traffic or build a brand identity. Moreover, Social media audiences are the most engageable and it is the best platform for small businesses to grow their business online.
Following the above methods are an effective way to grow your business on social media using graphic design. There is another way, You can hire a freelancer to create social media designs for you. Here are Fiverr freelance graphic designers to create designs at a very low cost. Highly recommended for small businesses, You can hire freelancers starting from 5$.
However, You should use graphic design at some point in your business. So, Fiverr is the best option to go for.
Following these methods for six months will take your business to the next level. Social media is a great platform for any type of business. So, use graphics for social media posts in an effective way so that you’ll easily make engagements. I hope you’ll learn how to use graphic design for social media marketing.