Design a brand identity

How To Design A Brand Identity: Epic Way To Develop

We’re living in the most competitive world. To survive in this, We need to think out of the box. Moreover, It applies to the business world too. So, to show our uniqueness in business, We need to build a brand identity. In this article, you’ll learn how to design a brand identity.

Did you know that over 82% of business fails in the starting year? Do you know why? Because of brand identity.

How the rest 18% of business succeed. Here is why, Because people easily recognize the brand. So, In this article, I will share the epic way to develop your brand identity with graphic design. Let’s get started.

design a brand identity

What is brand identity?

Brand identity is a collection of things that a company creates to portray the right image to its consumer. Moreover, It’s a thing that you show to the audience through marketing which creates your brand quality and trust that people won’t forget.

For instance, Think that you’re a kid in high school, and you want to be cool and you need to get a unique identity for yourself among the other students. What should you do? Here are the things I do:

  • I study well and respect others, So, that teachers and other students won’t forget me.
  • I join sports and start playing games. Moreover, I play harder and smarter so that people who see my gameplay get attracted and make me a special person on the team.
  • I start interacting with people from elder and older age students in high school.

So, these things will make me so special to others. Moreover, People will always give us a special place for us. So, I’ll become a brand to the other students that they will never forget even after we’ve moved on.

This is what brand identity means, Things we do to make people won’t forget us. However, This applies to business also.

But in business and in real life, we can’t force people to have that image of us. As some, we do make ourselves special in school days, right? What are things we should do in business? To create a brand identity for the business, We use graphic design in marketing and business portrayal.

Moreover, It takes lots of time and effort to create a brand identity in business.

Importance of brand identity

As I said, Over 82% of business fails in the starting year. Because they won’t spend time and effort on building a brand identity. Moreover, Brand identity is somewhat people won’t forget once there registered in their minds.

For instance, Take Apple tech, You see Apple is the face of the brand.

They created a strong brand identity for the audience which people won’t forget easily. That’s why the apple industry is still king of kings.

They provide the best quality smartphones & tech products which are high quality & safest smartphones.

Moreover, In each upcoming smartphone, always bring new innovation & updates for the audience. These are all the things that apple does for branding.

Building a brand identity is not only important for big shots like an apple.

Even If you own a restaurant which is located on the street corner should build a brand identity to take your business to the next level.

Things you should know before developing a brand identity

Before you know what things you should do to build a brand identity, You should know who you are as a brand before you create a brand identity for the audience. Here are some things you should know of:

  • What you’re up to (Your mission)
  • Your values (what beliefs drive your company?)
  • Personality( If your brand is a person, What kind of personality does he/she have)
  • How should you differentiate yourselves from others?
  • Brand voice

These elements are what define your brand, and before you start building your brand identity, it’s important you have a clear understanding of each. Don’t be upset if you’re having problems identifying who you are.

Sometimes all you need to do to acquire clarity on who you are as a brand is to close your eyes and ask yourself a few questions.

Think about it:

  • Why did we launch this company?
  • What principles and values are crucial to our business?
  • What can we offer that no one else can?
  • Why are we unique?
  • What would be the three terms we would use, to sum up, our brand?
  • What are the top three terms our clients should use to characterize us?

Once you’ve gotten to know all these things, It’s time for you to design a brand identity that will bring your brand to life and show who you are to the audience.

How to design a brand identity

To start designing your elements, You need to start with the groundwork in order to build a strong basement. These are the groundwork you want to determine before you create your design assets includes:

  • Typography: The font (or type) you choose for your branding materials.
  • Color Pallete: Use branding colors and logo colors strategically.
  • Form/shape: Effective elements can be used to reinforce the desired reaction from your customers

These are the base things you should do before designing a brand identity. So, Let’s see what are all the things you should do to design a brand identity for your business:

Logo design

Firstly, Logo design is the primary thing to create a brand identity. Moreover, It creates the first impression of the audience. A logo is typically made up of typographies, graphics/symbols, and colors. However, A logo design is the front face of your business.

design a brand identity

If you want a unique logo design, You should follow these things when working with a logo designer:

  • Make clear communication about who you are and what you value as a brand.
  • A simple design always wins, So, It should be simple, clean, unique, and elegant.
  • Your logo design should last forever, at least for 2 to 3 decades. Should not go out of style in 6 months.
  • Should play with your industry standards.
  • Makes a lasting impression on your audience.

Moreover, Make sure that your designer delivers your logo in different formats like B&W. To know more about logo design, Here are the Logo design basics, Check it out!


A website is most important in building a brand identity. Moreover, It creates trust and quality in our brand to the audience. But most business neglect having a website for their business.

Did you know? that over 75% of the businesses in the US don’t have a website losing many business opportunities. Moreover, A website is important for every business even If you’re running a small start-up business, Especially if you’re running an online business or a digital product, your customers will definitely check your website out before deciding to do business with you.

Your website is where your brand identity should come through in full force. There are many reasons to have a website for business:

  • The first and most important reason for having a website for the business is it’ll increase your business’s credibility.
  • A website will create brand awareness and showcase your brand to prospective customers.
  • It’ll help to increase organic traffic.
  • it can help generate more leads and increase sales.
  • A well-designed website can help customers to find useful information easily without calling.
  • You can post regular updates & announcements on it so that customers can easily get notified.

Product packaging design

If you sell a physical product, product packaging is critical to attracting the right customers.

Don’t underestimate the value of good design in improving the experience – and driving both loyalties and repeat purchases – whether you’re thinking about a bottle of cold-brew beverage or the mail you’ll send to your customers who purchased clothes from your eCommerce business. Packaging is a fantastic way for your design to shine.

Moreover, If a customer buys your product and loves your packaging design, The packaging design alone can attract the audience’s attention.

There is a chance that it’ll convert into sales. However, Customers are drawn to products that look good above all else. A well-designed and interesting product are more likely to attract potential customers than a poorly designed and bland product.

This is why packaging design is so important. After all, it is the most important aspect of marketing a product and ensuring its sale. It is also crucial in associating a brand with a specific thing, such as a color or a font.

That is to say, customers who are drawn to a package are more likely to remember it later on before returning to the product.

Business cards

If you’re doing any sort of business development, You should stock up on your business cards. Moreover, A well-designed offers the chance to reinforce your business and brand in the eyes of clients and potential customers.

When it comes to designing your business card, As I said Early, in graphic design, Simple design always wins. So make it simple and unique.

Your business logo is on the side and keeps your personal details on the other side of the business card. Having a business card for business or for yourself will create brand awareness and trust among the clients and customers.

Email design

Firstly, Email marketing is a great way to make a personal connection with the audience. Moreover, It is a great way to engage your customers and it’ll easily convert into sales.

Design a Brand Identity

However, most people have inbox overload, so if you want to grow your business through email, you need the right design strategy to stand out from the crowd.

You should know your purpose of email the audience. For instance, If you’re trying to make friendly connection with the audience, Then make it short and sweet. If you’re trying to educate your audience, Then make it formal and make it easier to readable.

Are you trying to tell your customers about a new clothing line you launched? Make a few stunning product images the focus.

Get a Brand style guide

If you’re having doubts about it and don’t know where to start, Here is a great solution for you. You can hire a professional freelancer on Fiverr to guide you. Fiverr is a great marketplace where you can hire freelancers for any kind of service.

Moreover, You’ll get high-quality work at an affordable price starting from 5$. If you need a guide, You can hire a professional freelancer he/she will guide you.

Moreover, Fiverr freelancers are professionals having over years of experience. Hiring a freelance brand style guide can help you with not only help you to design a logo, but You’ll also get from logo design, business cards to social media kits.

You’ll get almost everything to show your brand’s uniqueness. Hire a professional freelance branding designer here


In Conclusion: So, Are you ready to take your business to the next level? Then you should design your brand and build a brand identity. Moreover, It’s a big process, You should invest your time and effort in this to stand out from the crowd.

However, Building a brand identity is much more important when it comes to business even If you’re owning a restaurant on the street corner.

So, Don’t forget to become the remaining 18% who win in the business world. However, Everything is tough in the starting stage, Once it starts to take off, It’ll never land. So, I hope you’ve got to know how to design a brand identity. Follow for more.

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