Principles of graphic design

Basic Principles Of Graphic Design: All You Need To Know

If you’re a graphic designer or willing to start a graphic design career, You can’t ignore the basics. Without knowing the basics of graphic design is like a half-boiled egg! So, In this article, You’ll learn the basic principles of graphic design.

What is Graphic design?

Graphic design is a way to convey a message to the audience through visual designs. It is important to any business for an effective marketing campaign. Moreover, Graphic design creates trust among the audience.

It’ll grab the audience’s attention towards it. However, Without graphic design, A business may fail. Some people think graphic design is dead, No Graphic design will never die and graphic designers are always needed for every business.

Advantages of using graphic design for your business:

  • Build a brand identity
  • Create trustworthiness
  • Attract the audience’s attention
  • Convert traffic to sales
  • To run an effective marketing campaign

Graphic design will create a brand identity and trust in your business. Moreover, It’ll convert the target audience into a sales conversion. For every business, Graphic design is necessary.

Basic Principles of Graphic design that everyone should know about

However, You need to understand the basics in order to start digging into it. So, Here are the Basic principles of graphic design that everyone should know about, Even if you’re a professional designer, You should know these basics at some point.


In Graphic design, You can’t simply bring elements together and place where ever you want and choose the best place you feel that it looks perfect.

If you’re a designer and working on design projects, You need to know that every element you place in your design has a weight on it, and it can come from color, size, or texture.

Balance is defined as the equal distribution of visual weight (specifically, how much any one element draws the viewer’s attention).

Many factors can influence balance, including color, size, number, and negative space.

Moreover, Understanding balance in graphic design is tricky but luckily graphic design world is full of examples that even rocket science is easy when comes to graphic design examples.

Here is the perfect example of balance:

Principles of graphic design

There are three types of balance:

  • Symmetrical – A symmetrical design, formed along a vertical and/or horizontal axis, with the weight of the elements evenly distributed across both sides of the layout.
  • Asymmetrical – The balance uses scale, contrast, and color to even out the flow of a layout. It is commonly found on websites where two sides of a webpage differ but contain similar elements.
  • Radial– The elements of a design are placed on the layout in a circular pattern. This gives the viewer’s eyes a sense of movement and dynamism.


Contrast matters the most in graphic design when designs pop up in the audience’s mind. Whenever someone sees it, It’ll remain in the person’s head.

It creates space and indicates the difference in elements used in your design.

Your background must be notably different from the color used in elements so they work harmoniously and blend together and are easily readable.

Moreover, It’s Important how much contrast level you’re using in your design. It should be at the right level, Not below or exceeding.

Take a look at this design, One of my favorite designs from an Indian graphic designer. He is one of my inspirations.

Take a look at his artwork and see the contrast level and you’ll get to know why I stuck in this design, created almost 2 years ago.

A perfect level of contrast will easily attract the audience’s attention and moreover, it’ll stick in your mind for a lifetime.


The Next principle of graphic design is Alignment, Which creates a visual connection between elements such as images, shapes, or blocks of text.

Moreover, It helps to develop a sharp and ordered appearance by eliminating any distortion in the layout.

For instance, If you type a mail or document, It’ll align automatically. When it comes to alignment by yourself, For instance, Image box, text box, and so on, It can be tricky.

Here is an example of alignment to make it straight

Principles of graphic design
Principles of graphic design

You’ll see in the 1st image that the text box, image box, and bullet points are aligned correctly both vertically and horizontally. But in the 2nd image, You see that the work looks disorganized.

Color Theory

Color theory is a body of practical guidance to color mixing and the visual effects of a specific color combination in the visual arts. Each color has separate emotion which speaks louder than words.

Color terminology based on the color wheel and its geometry categorizes colors as primary, secondary, and tertiary. Color theory has been studied since antiquity.

Understanding the concept of color theory is quite difficult, But If you get to know it, It’s just a piece of cake.

Moreover, It’s used to attract attention, convey meaning, and of course for aesthetics. Some colors are used to attract the audience to convert sales.

For instance, Most restaurants use red color in their banner. It’ll attract the audience’s sight and grab them to enter the restaurant.

Red has strong emotions, both positive and negative, It’ll create urgency, which is why it works well in sales.

Orange, another warm color considered light and fun, so it works well with brands that will be less “corporate.”

Green, visually appealing, and associated with health. As a result frequently used by brands promoting health products, such as pharmaceuticals or food brands.

Blue, on the other hand, has a calming effect on the mind and is associated with reason, as well as strength, wisdom, and trust, which is why it is so popular.

Pink has long been associated with femininity, as evidenced by Barbie and Cosmopolitan Magazine.

Black is associated with luxury and power. It can add energy to sophistication when combined with a small amount of bright color.

White and silver symbolize cleanliness and are frequently used to create a modern look and feel. However, it must be used with caution because it lacks personality.

White space

White space is important for every composition. Moreover, This doesn’t mean literal “white space” – It means negative space, like the spaces.

You see the image below, In between content, between lines, and even between the outer margins. There’s no “one way” to use white space correctly, But it’s good to understand its purpose.

Moreover, White space helps you to define and separate different sections in the content and it gives a nice breath.

If your work ever starts to feel cluttered or uncomfortable, A little white space might be just what the doctor ordered.


It is one of the most important principles of graphic design, Typography. What typography fonts do you use in your design?

When choosing your font for your visuals, not try and do something wildly different.

Moreover, readers expect to see familiar fonts like Arial, Roboto, Helvetica, and so on. So, Use a maximum of two or three fonts in a single webpage and even fewer for images and ads.

You see the above image, Can you guess how many fonts I’ve used in this image? Can you count on it?

What’s a font family? A font family simply means a grouping of fonts defined by commonly shared design styles. For example, Roboto is a family which has bold, italic, or thin styles.

Remember that the combination of an image and your message, as well as how it’s worded and even the fonts you use, can mean the difference between success and failure in reaching your target audience.


Once you get to know the colors, fonts, and imagery for your design, You need to put it all together to create a beautiful design. And that’s where the composition comes in.

As I already said, In Graphic design, Simple designs always win. So, Your goal is to create as simple and elegant a design as possible to cover the audience’s attention.

Removing clutter and visual noise helps the user to focus on one task at a time. Take a look at the below image for instance.

Each piece of graphic design content should serve one purpose. When you’re creating a design, ask yourself: “What is its purpose?” Should it lead the user to do something? Inform them? 

Nudge them to keep reading? Fill in a form. Or is it just there to give them information?

The composition can apply to any work of art that is arranged using conscious thought, from music to writing to photography.

Basic Principles of Graphic design (Infographic)

Principles of graphic design

Let’s wrap it up!

In conclusion: These are the basic principles of graphic design. If you’re a graphic designer or a beginner, You should know these principles of graphic design. Moreover, It’s not that hard. If you learn the basics, You can be a master too.

Just remember, Focus on getting the key things right – color, imagery, typography, and composition – and your designs will Create an impact on your audience.

So, I Hope you’ll know the basics of graphic design, Follow to know more about graphic design and join me to change the world with graphic design.

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